If you’ve ever read any fashion magazine or attached to health supplement on the newspapers or ads that appear on many websites, Facebook, etc … have found the amount of targeted advertising to buy products to lose weight. The content analysis of magazines read by more young girls found that 25% of the ads explicitly invited to weight loss.

Many of the advertisements do not have much in the current Spanish and European legislation and recommendations of the boards of audiovisual products, protected time, and messages.

Law 22/2005 in force in Catalonia considers illegal advertising and teleshopping that encourages poor eating practices or any other conduct detrimental to health, and expressly forbids inciting minors to buy such products.

Also Royal Decree 1430/1997 stipulates that products intended for weight loss can not contain on their labels, or advertisements or any reference to the rate or magnitude of weight loss that can make its consumption.

This is especially important because it indicates the degree of infringement of advertisers and confusion for consumers.

Advertising is therefore harmless. The pressure on media issues with body image find fertile ground because we live in a society exhibiting particularly concerned about a particular body image and appearance.

This is particularly serious when the “target” to which the advertising company is vulnerable because of their youth has not developed sufficiently to challenge some psychological messages and values that bombard you from all fronts.

The administration and politicians have a duty to develop policies for prevention and effective regulations to protect these groups to the indiscriminate bombardment of advertising messages that induce weight loss.

This entry was posted on Tuesday, March 24th, 2009 at 12:11 pm and is filed under Health, influenza. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.